5 single most important things I learned during my New York trip

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Every person, agency, experience, award show, museum, conversation, etc. I experienced this past week in New York CIty offered such a vast amount of insight as I found myself consistantly and furiously jotting down ideas, quotataions, thoughts, websites, etc. After I have had the chance to re-evaluate and contemplate what I wrote down, I have compiled a list of the five most important things I have learned during my New York experince:

• What an awesome advertising program U of O has:

Throughout the week, I saw quite a bit of pieces that had minimal creative thought process behind the work. At U of O we spend so much time discussing how in this day and age, advertising is more than just selling a product/service and more about the development of brand identity, personality and culture.

• Networking is huge – fitting in but sticking out is key:

Don’t sweat the small stuff, don’t get involved when it’s unnecessary, understand that advertising is a small world (a.k.a. don’t burn your bridges) and observe frequently – sometimes it’s better to watch and observe that to say anything.

• Work for an agency not because it has a famous name, but because it produces work you believe in:

Keep your goals in mind, but don’t rule out opportunities because they aren’t exactly what you are looking for.

• Finding a happy medium between work and play: Dedicating time into producing beautiful work is vital; however, dedicating time to experiencing life, being an interesting person and developing relationships is just as, if not more important than your work itself
• Rules are meant to be broken, there’s always a way to get where you want to be and as my high school choir teacher always said: “If you’re going to compete, compete to win:

I’ve learned that if you want something badly enough, there is a way to get it. After hearing the various stories of individuals in the industry, I have learned that there are at least five ways around every obstacle. With determination, motivation, creativity, and persistence, I now know that anything is possible.

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