UNICEF’s Tap Project

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During my time here in New York, I have had the opportunity to visit various advertising agencies - Droga5 being one. It’s interesting to watch the reels of the various agencies because it gives a clear picture of the priorities, integrity and personality of the agency in less than five minutes. I first was introduced to the Tap Project when Kevin Roddy from BBH came to the U of O to visit our advertising department.

Honestly, what an brilliant project create by Droga5. It seems like such a simple concept, but it’s so amazing how this idea was supported and embraced by so many.

Here’s a short video created to encapsulate the concept behind the Tap Project:

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